Blue Ocean Strategy Malaysia

Blue ocean strategy is a magical business concept.

Blue ocean strategy malaysia. It is about creating and capturing uncontested market space thereby making the competition irrelevant. Blue ocean strategy blue ocean shift are about how you can create new market space and make the competition irrelevant. They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. One key blue ocean strategy tool used in the formulation and communication of the eleventh malaysia plan was the strategy canvas.

Blue ocean strategy bos which was founded and inspired by professor w. Focuses on differentiation low cost to open up new market space. Having been trained in blue ocean strategy at insead france she now provides blue ocean strategy training and consultancy to both private and public sector organisations and is a past working member of the national strategic execution summit that oversees execution of malaysia s national blue ocean strategies. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

The eleventh malaysia plan used blue ocean strategy tools and frameworks to formulate high impact low cost national strategies that are able to be rapidly executed. It s fascinating how one business can achieve magnificent results just by applying it. Cyberview is responsible for spearheading the development of cyberjaya one of malaysia s first technology hubs which forms a core part of msc malaysia previously known as multimedia super corridor. To achieve this the government has adopted blue ocean shift process.

To achieve this the malaysian government is applying the blue ocean strategy principles of high impact low cost and rapid execution to national development through national blue ocean strategy nbos the malaysian national development strategy mynds. Major ideas of blue ocean strategy. Malaysia wants to be a truly advanced country where people enjoy high income along with a greater level of public well being. Chan kim and renée mauborgne takes a creative and systematic ways to forming strategies in both the public and private sector.

Chan kim and renée mauborgne professors at insead. Malaysia s national blue ocean shift nbos malaysia is making a blue ocean shift in its national development as it strives to become an advanced nation by 2020. Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by w.