Article About Fast Food In Malaysia

Malaysians generate 38 000 tonnes of waste per day.

Article about fast food in malaysia. So says the malaysian food barometer mfb a recent study conducted by taylor s university to observe the eating habits and food cultures of the malaysian population. Fried chicken is a popular food in malaysia and other types of fast food were also introduced to attract consumers. Kentucky fried chicken kfc mcdonalds pizza hut kenny rogers roasters and a w mohamed and daud 2012 the pricing of fast food in malaysia is very competitive with continuous efforts from the food franchises to lower their prices to make it affordable to all walks of life. Currently there is five top u s fast food establishment in the malaysian industry.

Basically it s barbecued chicken slathered in spicy chili garlic and. Of this 8000 tonnes or about 60 is avoidable food waste. Of this around 15 000 tonnes is food waste. Kfc s popularity in the region and across asia over other fast food chains won t surprise those familiar with ayam percik.

Moreover this paper seeks to investigate the trend and pattern of fast food consumption and the importance of various factors affecting the choice of fast food among malaysian consumers. Picture courtesy of jollibee malaysia. Malaysia has a very. Published by statista research department oct 8 2018 this statistic shows the results of a survey conducted by cint on the average number of times fast food from quick service restaurants was.

Golden arches for example relaunched its mcdonald s fried chicken ayam goreng mcd in 2017. According to data among malaysia s top 25 restaurant chains kfc and pizza hut lead the pack as the top two brands with mcdonald s starbucks and subway all in the top 10 the largest.